In a little less than 30 minutes, Apple will show a preview of the features in the upcoming iPhone OS 4.0. Here’s what I think you’ll see:
- Mobile ads. Their recent acquisition of Quatro Wireless paves the way for Apple to get into the mobile ads market space and compete with Topeka, I mean, Google.
- Better push notification management. Currently, if you get more than one push notification, the newer one wipes out the previous one. A better way to handle it would be to have some sort of “push notification app” that shows you all of your notifications (kind of like the way the SMS app works). You’d have a list of all notifications that you received and could delete/dismiss them from there.
- Multitasking. This has been the top “marketing feature sheet bullet point” for competitors since the iPhone came out. I think we’ll see some sort of ability to run selected apps in the background. However, I think this ability will only be supported on this summer’s model(s). The models released this summer will have a few things borrowed from the magic pad (iPad); namely battery life and custom Apple processor.
The iPad as shown just what kind of advances you can get with battery life by using your own processor at the core of the device. Expect to see that in the iPhone this summer.
- More customization. You’ll be able to change the background of the “home screen” on the phone. A different way to organize apps (possibly like Expose on the desktop?) might appear too.
